This series is called “Storefronts” which is both a celebration and a critique of consumerism. Each of these works are glitched representations of various luxury goods storefronts. In this series I celebrate the artists that create spectacular storefront displays, as well as our economic freedom to purchase these beautiful objects. Yet I question hyper-consumerism. A lifestyle of leisure and consumption is constantly promoted and our society is organized around the necessity for ever-increasing rates of personal consumption. Brands have became an integral part of one’s identity. These beautiful displays lure us into shops - encouraging us to buy things we typically don’t need. A walk down Fifth avenue is a walk through a museum with mesmerizing displays.
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